Content Marketing is essentially the process of introducing yourself and your services to prospective clients in an informal way.
Content marketing is a wonderful means of showing your authority on a subject, rather than pounding prospects to death with tacky sales pitches. With this method, you establish trust over a period of time by writing insightful blog posts about how your services can help your prospects. An example of this might be if you are a lawyer practicing personal injury in California. You could write an article suggesting ways people can recover damages from accidents. Maybe you would write the article in such a unique way so that it stands out from the other 2 million articles on the topic, and if you’re really at the top of your game –you’ll work with your SEO Specialist to make sure your article ranks well with the search engines.
In essence, it does this by attracting attention, usually through social media shares. That’s one of the steps towards getting better ranking –eyeballs on your site. This “buzz” you are creating, no matter how small, can lead to people liking your content enough to put it on their websites. Now you’ve entered into the realm of backlinks, which Google finds divine.
Without a doubt, some of the best platforms to use to show your face in public are Youtube, Google+, Facebook, Twitter, Linkedin and that controversial one…Yelp. These are valuable because you can get your content /message across while introducing your business in a casual, entertaining way. Of course there are many others, but time is short and the ship is leaving…