Home Improvement Marketing Tips | Web Design For General Contractors

Web Design & Marketing Tips For Home Improvement Contractors In; Queens, Bronx, Brooklyn, Manhattan and Staten Island NY

Things you’ll learn in this article;

  • How having a great website can attract more clients
  • The importance of search engine optimization for your business
  • How Social Media plays a role in your marketing
  • Email marketing can give an extra added boost

Home Renovation Contractors in Queens| Kitchen Remodeling Companies | Roofing Companies – This One’s For You!

While most home improvement contractors may be great at their jobs, they may not have the skills needed to mount a successful marketing campaign. Take a kitchen remodeler, for instance. They may do an excellent job of installing beautiful cabinets and floors, but may not have a clue as to how to market their business online. This is where finding the right marketing company can be crucial to your company’s success!Therefore, it is important to a contractor’s survival to establish trust with their buyers. In a lot of cases, the work contractors get is through word of mouth, therefor their work must be impeccable.

Clients hire general contractors to fix up their most prized possessions: their homes.

This “word of mouth” can be easily translated into online marketing through reviews. High quality work, as well as low quality, is often reflected in a company’s Google and Yelp Reviews.

Don’t underestimate the power of a 5 Star Google Review! People often make buying decisions solely based on a company’s online reviews. Period!

A well thought out marketing campaign for home renovation contractors takes into account all of the above factors, and applies them in a way that is most beneficial to your business.  

In this article, I will discuss 3 of the most effective ways to market your general contracting business.  

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In this time of national pandemic, more people than ever are working from their homes, thus increasing the need for home remodeling.  Homeowners are using the internet in increasing numbers to find general contractors. This is why having a good online presence is essential to your success.

Any online marketing strategy needs to start off with a great website. Having one will help you land the jobs your competitors are so fiercely fighting for.

 Your website needs to be visually appealing, while at the same time conveying in clear terms the services you offer. A website with a muddled message in the header can be death to a sale!

  It is also imperative that your website be mobile responsive, to meet the needs of people searching for your business on their phones. Mobile responsive web design means that your images and text are clearly visible on mobile devices, fast loading and pleasing to the eye. If items are scrunched too closely together or overlapping, a lot of prospects will just scroll on down to the next listing.

If you are going to charge clients top dollar for home renovations, your website can’t look shabby. Think about it!

1. Contractors: Start Off With A Home Renovation Website You’ll Be Proud To Show Your Clients!

2. SEO For Your General Contractor Website -A Must!

SEO (search engine optimization), is a technique used to improve your website’s visibility in searches. If you are a home remodeler in Queens, NY., when someone in Queens searches for a Home Remodeling Company, you want your website to show up on page 1 of google. The companies that show up on page 1 get the lion’s share of exposure. After all, what’s a beautiful website, if only you can find it?   

Moreover, some people are under the impression that once a website is finished- it’s “Set it and forget it.”! Not so. You need to keep updating the content so it will be fresh and relevant in Google’s eyes, and you need to update your website’s themes and plugins in order to help prevent your site from getting hacked.

Having outdated plugins or themes is a way for hackers to find their way into your website. Keep them out!

3. General Contractors Should Use Social Media To Reach A Wider Audience!

Some people may think that email marketing is a thing of the past, or that it is overdone. In some cases it may be, but it is often overlooked in some marketing campaigns, often to the detriment of the seller.

 Here’s a thought to consider: who is more likely to buy from you, someone you just friended on Facebook, or someone you’ve been emailing your latest offers to? If someone has trusted you enough to give you their email, and has not “unsubscribed” yet, it is likely they may convert some time in the future. 

Sometimes reaching out to a past client with a simple greeting can remind them you are alive, and who knows, it may happen at just the right time – when they are looking to buy. 

With email marketing, you’ll want to get new subscibers as naturally as possible. This means reaching out to your social media contacts and finding out if they’d like to subscribe to your email list, or making offers that get people to respond by giving you their email.  

The most important thing about emailing people is not to bombard them with irrelevant emails. This will cause them to mark your email as “spam”, and you don’t want that to happen.

Stick to sending out emails that tell of special offers or new services your company provides. Ideally, your email should be short, and include a link back to your website page the email is referencing.

Some people may think that email marketing is a thing of the past, or that it is overdone. In some cases it may be, but it is often overlooked in some marketing campaigns, often to the detriment of the seller.

 Here’s a thought to consider: who is more likely to buy from you, someone you just friended on Facebook, or someone you’ve been emailing your latest offers to? If someone has trusted you enough to give you their email, and has not “unsubscribed” yet, it is likely they may convert some time in the future. 

Sometimes reaching out to a past client with a simple greeting can remind them you are alive, and who knows, it may happen at just the right time – when they are looking to buy. 

With email marketing, you’ll want to get new subscibers as naturally as possible. This means reaching out to your social media contacts and finding out if they’d like to subscribe to your email list, or making offers that get people to respond by giving you their email.  

The most important thing about emailing people is not to bombard them with irrelevant emails. This will cause them to mark your email as “spam”, and you don’t want that to happen.

Stick to sending out emails that tell of special offers or new services your company provides. Ideally, your email should be short, and include a link back to your website page the email is referencing.

4. Keep In Touch With Customers Using Email Marketing

Conclusion

The use of online marketing techniques such as; a website, search engine optimization, social media and email marketing, can help keep your business stay afloat in tough times, and give you the edge over local competitors. Don’t put off online marketing for your home contracting business any longer! Let us help you get started.

Marketing your contracting business on the web can help your business grow exponentially.


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