What is Long Island SEO? It is a service that applies different disciplines to your website to make it rank higher in Google search results. For example, if you own a business in Long Island, whether it’s in Great Neck or Garden City, showing up high in the local search results can be a game-changer.
For example, let’s say you are an Orthopedic Surgeon or Personal Injury Lawyer with an office is in Nassau County. When people search for the terms; “personal injury lawyer Nassau County”, or “Orthopedic Surgeon Nassau County”, does your business show up on page 1? If it doesn’t, you may be missing a big piece of the pie. Most people searching Google for a local business never look past page 1. Therefore it is imperative to have good SEO in order to succeed online.
iDesignYours has experience in getting businesses to show up in the “map pack” as well as organic searches on page 1 of Google.
Keyword research is basically finding the most popular search terms related to your business. There are general terms like personal injury attorney for instance, that people may search when looking for your business, and then there are more specific search terms people use, such as car accident attorney garden city. The latter is sometimes referred to as a long tail keyword, and while these don’t always get the same amount of searches as the generic term personal injury attorney, the people searching them tend to be more motivated and more likely to convert.
After doing our research to see what’s going on with your current search engine optimization, we come up with a game plan.
Please keep in mind that Google is ever changing. They constantly update their search algorithms to make sure their search engine is the best out there. This means that your long island SEO Specialist has to try different things and think outside of the box.
After the analysis and planning phase, we’ll start working with onsite SEO. We like using the Yoast plugin for WordPress to implement onsite SEO.
Aside from the typical “title, tags and meta-description” items, we carefully look for ways to add your chosen keywords to the page, organically. This means keeping your website content engaging while staying on point. We also make sure that your keywords are placed strategically throughout your page, so as to keep the integrity of your page structure.
Offsite SEO depends heavily on backlinks to your website. Your Long Island SEO Specialist will look for different ways to add your links to community websites and local Long Island directories. As a result, your website will get more traffic, and hopefully more conversions.
We also rely heavily on guest posting in high authority websites in order to increase your domain authority. This means coming up with carefully optimized content to post on external sites, with links back to yours.
Local citations are listings in local business directories, the starting point of which is your Google My Business page. According to the top SEO authorities, all your business listings should be as consistent as possible, especially when it comes to your business name, address, phone number and hours of operation. Having different information on several of these can confuse google and lower your ranking in the search results. For more information on this, see the “backlinks” section of this page, or click here for a substantial list of local directories.
Hard work and results.
Language Scholars — Keyword: Certified Translation Services Tysons, Va.A language translation company in a small town in Virginia wanted to get better visibility on the web. iDesignYours took them from Page 4 to NO. 1 ON PAGE 1! We also managed to secure a position for them on Page 1 for the whole state. Not too shabby. Let’s dive in!
The first thing iDesignYours did was to interview the client about their services. Which ones they provide, which terms do they think people use to search for their business and what are some of the most common questions they get asked by new clients.
We came up with a few keyword ideas, such as certified language translator Tysons, Va., translation services Tyson’s, Virginia.
iDesignYours carefully devised a strategy, based on this information, to help Language-Scholars rank on page 1 in a local search. We meticulously shaped the content for the page based on this research.
We made sure to add the keywords in a natural, organic way, in all the relevant places on the page. And what do you know? Boom! Page 1, right out of the box. No waiting for months.
Although, the longer the page was up, the more it got traction in surrounding counties, until it eventually ended up on page 1 for the whole state of Virginia.
Add pictures /screenshots.
North Star Auto Collision — Keyword: Queens Auto CollisionNorth Star Auto Collision needed a website for their body shop. Apparently, they had one but never kept track of it, and it went down. iDesignYours built them a new website and included search engine optimization for the term, “ queens auto collision”. The result was No. 1 on Page 1 of Google, AND shows up in the map pac as well. We also increased their business exponentially by improving their online reputation.
Phil did a great job with my SEO, he gave me new insight on ways to improve my footprint and be seen on many platforms. SEO isn’t an overnight deal, so his persistence pays off.