Healthcare Marketing Williamsburg

healthcare marketing Williamsburg

Our Deliverables for Healthcare and Nursing Home Marketing in Williamsburg

Web Design

SEO

Social Media

  • Content Marketing
  • Directories
  • Outreach strategies

Web Design for Nursing Homes

A website is home base for any online business

If you already have a website, and it looks good, we don’t need to do anything with it. But, as we add new content, we will add and design new pages. This includes blog pages and local service area pages. These will help improve your organic SEO simultaneously.

Healthcare Marketing Williamsburg: Organic SEO

For healthcare marketing in Williamsburg, Brooklyn, in particular, nursing homes and assisted living facilities, We focus on SEO techniques that get our clients onto page one of Google, including the ‘map pac’. Increased visibility means more clients! 

 

Local SEO for Nursing Homes and Rehab Centers

How To get It Jump Started

Content Marketing for Healthcare and Nursing Homes : What is it, and how does it help?

Content marketing is essentially creating a piece of valuable content such as an article, a video, or a graphic design, and then posting it around the web in order to attract new prospects to your business. This should be done frequently in order to keep you in the public eye.

 

Directories: Which ones should you sign up for?

Local Directories such as the Yellow Pages, send a signal to Google that you have a legitimate business with a verifiable location. They must include your correct business name, address, phone number, and business hours. We will assist you with choosing and signing up for the right business directories.

Google My Business (Now called Google Business Profile)

This is the listing you see at the top of page 1 when you do a google search for a local business or service. There are 3 visible listings next to a map with red pins on it showing the business locations. Once you have verified your business with google, we can help you get into the top 3 listings, referred to as ‘the map pack’.     

Top 5 Social Media Platforms for Marketing Your Nursing Home

Social media is a powerful tool for businesses to connect with their audience, build brand awareness, and attract new customers. This rings true even for industries like healthcare, where nursing homes play a crucial role in providing care and support for elderly individuals. However, with the plethora of social media platforms available, deciding which one is best suited for marketing your nursing home can be challenging. In this article, we will explore the unique features and advantages of different social media platforms to help you make an informed decision.

  1. Facebook

Facebook remains one of the most popular social media platforms, making it an ideal choice for marketing your nursing home. With its vast user base and diverse demographic, Facebook allows you to connect with families, caregivers, and potential residents. You can create a dedicated Facebook page for your nursing home where you can share updates, photos, and stories about life in your facility. Additionally, Facebook offers targeted advertising options, allowing you to reach specific demographics based on factors such as age, location, and interests.

  1. Instagram

Instagram is a visually-driven platform that can help you showcase the amenities, activities, and vibrant community atmosphere of your nursing home. Use Instagram to share high-quality photos and videos of your facility, resident events, and staff members. Utilize hashtags such as #SeniorLiving or #NursingHomeLife to increase the visibility of your posts and attract potential residents and their families. Instagram Stories and IGTV also provide opportunities to create engaging, behind-the-scenes content that highlights the unique aspects of your nursing home.

  1. LinkedIn

LinkedIn is a valuable platform for networking and establishing credibility within the healthcare industry. Create a LinkedIn page for your nursing home to share updates, industry news, and insights into your facility’s approach to care. Connect with other healthcare professionals, industry influencers, and potential referral sources to expand your network and foster professional relationships. Additionally, LinkedIn Groups provide opportunities to participate in discussions and share expertise on topics related to senior care and nursing home management. Linkedin articles are also becoming a hot thing with SEO.

  1. YouTube

YouTube is the second-largest search engine globally and offers tremendous potential for marketing your nursing home through video content. Create informative videos that showcase your facility, introduce staff members, and provide valuable insights into senior care topics. Consider creating video testimonials from residents and their families to highlight the positive experiences they’ve had at your nursing home. Additionally, educational videos on topics such as aging gracefully, dementia care, and end-of-life planning can position your facility as a trusted resource within the community.

  1. Pinterest

Pinterest is a visually-oriented platform that can help you inspire and inform potential residents and their families. Create Pinterest boards featuring decorating ideas for senior living spaces, healthy aging tips, and activities for seniors. Share visually appealing infographics and blog posts from your website that provide valuable information about the services and amenities offered at your nursing home. Utilize Pinterest’s search functionality and keyword optimization to increase the visibility of your pins and attract users who are actively seeking senior care solutions.

The Bottom Line…

There is more than one ‘best’ social media platform to market your nursing home on. You should post content regularly and on many different platforms, under the premise that you don’t know where your next client could come from. Spread the word- far and wide.  Consider the unique features and advantages of each platform discussed in this article and tailor your social media strategy accordingly. By effectively leveraging social media, you can increase awareness of your nursing home, engage with your target audience, and ultimately attract more residents and their families to your facility.

Our Clients' Results

SEO Case Studies

Shoulder Surgeon In Seattle

Dr. Sara Jurek, Orthopedic Surgeon, came to iDesignYours after going through scores of SEO offers that just didn’t ring true. Being an educated consumer, she took it upon herself to call one of my 5 Star Google reviewers to make sure I was legit.  

Funny enough, the person she called was an attorney I did SEO for who was on vacation in Greece at the time. She inadvertently woke him up at 6:30am (time in Greece). Amazingly enough, he sold her on my skills.

Here are the results of our work: Her website is number one on Google for Shoulder Surgeon Seattle.

Her website is #1 in the whole State of Washington for shoulder surgeon:

Highlight from Dr. Jurek’s review:

“Phil consistently delivered on everything he said he would do, provided honest advice and feedback, and gave me so many reasons to trust his word and his work. I will hire Phil/iDesignYours again for any project I have in the future.”

To read Dr. Jerek’s Full Google Review for iDesignYours, click below.

Rehab Center In PA

This rehab center had hired several other SEO “specialist” before coming to iDesignYours. They had been disappointed before and hired us with great skepticism.  

Here are the results of our work: After 6 months, their website visits soared from nearly 0 to over 98,000. 

Their website is ranking No.1 not only in their town but also in several surrounding towns. They are also ranking No.1 in different keywords for those other towns.

98,400 website visits in
6 months

Highlight From Rehab Review:

I have had trouble in the past with a few other SEO providers. Likely I found Phil from iDesign Yours and he has taken our SEO to another level. He has consistently got us ranked in the top position for every keyword that we asked of him. I am very happy with his great communication and his work ethic. I highly recommend him for all your website needs.

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FAQ

Most frequent questions and answers

Nursing homes can differentiate themselves by focusing on specialized care programs tailored to specific needs such as dementia care, rehabilitation services, or palliative care. Additionally, emphasizing amenities like private rooms, recreational activities, and quality dining experiences can set them apart from competitors.

Nursing homes can enhance their online presence by optimizing their website for search engines, creating informative and engaging content such as blog posts or videos, and actively managing their social media profiles to engage with both current and prospective residents. Utilizing online review platforms and encouraging satisfied residents and families to leave positive reviews can also boost visibility and reputation.

Building trust within the community can be achieved through transparent communication, participation in local events and sponsorships, and partnerships with healthcare professionals or organizations. Offering educational seminars or workshops on relevant topics such as elder care or health and wellness can also establish credibility and demonstrate commitment to the community’s well-being.

Nursing homes can use social media platforms to share updates on facility events, resident achievements, and staff spotlights, creating a sense of community and belonging. Additionally, they can provide valuable information on topics related to senior care, share testimonials from satisfied residents and families, and actively respond to inquiries and feedback to foster meaningful engagement.

Tailored marketing campaigns that address specific concerns such as safety, personalized care, and emotional well-being resonate well with the target demographic. Utilizing testimonials from current residents and their families to highlight positive experiences, offering virtual tours or consultations to alleviate concerns about the facility environment, and providing educational resources on the transition to nursing home care can all effectively address the unique needs and concerns of potential clients.

Contact
917-742-4711

New York and Surrounding Areas